Spot Her is an unbranded campaign created for Eisai to help spread awareness on endometrial cancer (which makes up 90% of uterine cancer diagnoses). For this campaign we developed a microsite, video, as well as an in-person and virtual activation.
The Spot Her microsite was created in phase one that included the campaign video as well.
To bring campaign awareness to local markets, we created the Spot Her truck that traveled to local events during which we educated people about the campaign and handed out the main campaign symbol— the Spot Her fanny pack. We chose a fanny pack because it is worn around the waist, highlighting the part of the body affected by endometrial cancer. We also created a virtual walk experience during which people would log the miles they walked with Charity Footprints and for every mile walked (and tagged with #SpotHerforEC) Eisai donated $1/mile to partnered advocacy groups.
