Double Take is a campaign created for the psoriatic arthritis indication for Otezla, which is a pill that treats both psoriasis and psoriatic arthritis. For the campaign, we created a song and dance for our celebrity talent (Lance Bass) to create Instagram content for, as well as a microsite to house the video and additional information on the disease and drug. This campaign encouraged people to do a double take on their symptoms and talk to their doctor about what those symptoms could mean.