Made of More is an unbranded campaign created for Eisai to help spread awareness of head and neck cancer through an interactive digital experience. Through this campaign, we showed that head and neck cancer patients are more than just their cancer— they’re complex individuals with unique stories and experiences.
On the microsite, we created an interactive logo that visually represented the patients that we had part of the campaign and things that made them more than just cancer patients (hobbies, side jobs, and more).
Each component of the logo had an area to click on to get a preview of the correlating patient’s story and led to the full story further down on the microsite.